Tropicalizing a brand under with a strict brand guide
About Little Caesars
Little Caesars is well-known for the low price and high quality of their Hot-N-Ready Pizzas. The brand is particularly popular in El Salvador due to the social-economic situation of the country. However, they face some fierce competition from giants like Pizza Hut which cemented their market leadership a long time ago, and many other fast food local and international chains that compete in the fast food market.
Our partnership with Little Caesars El Salvador has been on-going since 2021. The key challenge has been juggling a strict and detailed international brand guide, a relatively small menu and a local market with a specific taste for entertainment. Our work revolves around connecting with our consumers and gaining their preference through engaging and meaningful content.
Work overview
Key services
We prioritize understanding the ever-changing consumer preferences and interests. Brands around the world have expanded their communication pillars, going beyond talking about themselves and their services, into communicating and integrating social media trends and pop-culture references into their brands to connect with the consumer. Often relying on humor. Little Caesars has a brand guide that really limits our ability to use such trends. To mitigate this, we rely on keeping our content highly engaging and original. Constantly testing what our audiences connectes with and does not connect with.
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Results
The content we create always has an objective, whether it is engaging with our audience and consumers or incentivizing pizza consumption. A balance between these is key. The result is a dynamic feed with high engagement levels. We have enjoyed solid organic growth and engagement levels through the years, and we are constantly rethinking how to connect with our consumers with meaningful content.
