Reimagining a brand image in the financial sector
Pentagono is a financial service company offering payments on credits and accounts receivables for businesses of all sizes. In El Salvador de term “factoraje” is common as the economy is very credit based.
About Pentágono
Work overview
Pentagono has been operating for years and has enjoyed a constant rate of growth. The time came to take a huge leap and expand their services to become a much broader and robust financial institution. To do that, however, they needed to change and redefine their image to show that Pentagono is an agile, trustworthy and forward-looking financial institution.
Key services
The haik
Our work with Pentagono started with deeply understating the roots of the company, its values and its ambition. In a series of workshops, we got to know the upper management and understand who their clients are and who they want to become. They were all aligned that a big business core change, required a big image change. Once we had a clear understanding of what management was looking for, we set to explore a completely new identity. One that is timeless, one that is fresh, one that inspires trust. Additionally, we gave the brand a new slogan and defined how the brand should look and talk to develop this new positioning.
